Not All Radio Is Created Equal:
A common mistake often made by conventional advertising
agencies and buyers of radio is to treat all radio
environments as equal. They try to reduce radio down to a
simple "cost per point" so they can compare apples to apples.
The fallacy of this approach is that it completely disregards
THE WAY in which people are listening. For example, loyal
listeners to a popular talk show host will listen to their radio differently than listeners of a music oriented station that plays "hour long music sweeps". One is active listening, the other is passive listening.
First Person Radio classifies radio environments into two categories: foreground and background. Foreground environments DEMAND the listeners attention. Background environments are passive environments designed to fill that "I just need some background noise" needs of the brain.
Where do you want your advertising message?
To learn more about how First Person Radio's services and experience can help you, contact us here!
