First Person Radio Commercials
As you listen to these real world examples of personality endorsements, ask yourself this: "If I heard this on my way
to work, would it get my attention?" Personality Endorsements
are meant to break through the cluttered world of radio
commercials by using the credibility and appeal of the radio
personality to sell your product to his or her listeners.
After all, if your commercial plays on the radio, and nobody pays attention, did it actually make a difference?
